Marketing Content
Fresh & Fit - Billboard
Custom made artwork on a custom BillBoard Mockup for the Fresh & Fit Podcast.
OVERVIEW
Kendoll Studios was commissioned to create a striking visual representation for the Fresh & Fit Podcast, culminating in a custom-designed billboard artwork. This project showcases our ability to blend creative vision with strategic marketing, resulting in a powerful promotional tool for our client.
About Fresh & Fit Podcast
Fresh & Fit is a popular podcast that focuses on:
Male self-improvement
Dating and relationships
Fitness and lifestyle optimization
Entrepreneurship and success
The podcast caters primarily to young adult males seeking guidance in personal development and navigating modern social dynamics.
Conceptualization
Client Consultation: We held in-depth discussions with the Fresh & Fit team to understand their brand identity, target audience, and marketing goals.
Mood Boarding: Created visual references to align our creative direction with the podcast’s aesthetic and message.
Sketching: Developed multiple concept sketches, focusing on impactful visual storytelling.
Execution
Digital Illustration: Utilized advanced digital painting techniques to create a hyper-realistic group portrait of the podcast hosts and guests.
Color Grading: Implemented a vibrant color palette that reflects the energy and dynamism of the podcast.
Typography Integration: Seamlessly incorporated the “Fresh & Fit” logo into the artwork, ensuring brand prominence.
PROJECT DETAILS
Billboard Mockup Creation
Location Scouting: Selected an urban backdrop that resonates with the podcast’s metropolitan audience.
3D Modeling: Created a custom 3D model of the billboard structure to ensure realistic perspective and lighting.
Environmental Integration: Carefully blended the billboard into the cityscape, adding atmospheric effects for authenticity.
Artwork Description
The final piece features:
Five stylishly dressed men in bold, contrasting suits
A dramatic sunset skyline backdrop symbolizing ambition and success
Strategic placement of the “Fresh & Fit” podcast logo for maximum visibility
A harmonious blend of cool and warm tones to create visual interest and depth
CONCLUSION
While specific metrics would need to be provided by the client, the billboard project aimed to:
Increase podcast visibility in key urban markets
Boost listener numbers through enhanced brand recognition
Provide Fresh & Fit with versatile visual assets for cross-platform marketing
This project exemplifies Kendoll Studios’ ability to create impactful visual content that goes beyond traditional boundaries. By combining artistic excellence with strategic marketing insight, we delivered a product that not only meets but exceeds our client’s expectations, setting a new standard in podcast promotion.
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